Gillette AD
SCANNING
Focusing on creating an ad using a scanning machine.
Use of imagery, no need for a tagline as the basic image is enough to display the performance of the gillette blade
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I went with a simple concept the replicate the action on the ad which we use when shaving. The clean cut hints at the clean cut of the Gillette blade. The textures of the foam creates a smooth yet messy background, whilst the rough textures in the Gillette logo make the ad more attract and mainly ad to target the young scruffy look of facial hair.
Mrs. Meyers Campaign
Nature unleashed
In this project we tried to target younger audiences to clean more using Mrs. Meyers products.
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We focused on the eco friendly, very natural scent in the product. By showing how your house could easily be cleaned and smell as fresh as the country side. Simply by using the vast number of products from Mrs Meyers.
Spotify with Genius campaign
Behind the lyrics
In this campaign for Spotify I decided to look into the concept of discovery, particularly the artists personal discovery. I used classic songs which we have heard many times and tried to provoke the viewer into listening to the songs again and look behind the lyrics into the artists personal journey in the song.
The concept was to make an artistic version of how the songwriter first wrote down the lyrics and the feeling which provoked in them shown by the imagery.
Joaquin Salim promo book
In this project we had to create a book on an artist in his style. I created a slick book showing his art. He is a real role model to me. Currently working at BBDO and former SCAD graduate, whilst maintaining his talented artistic side. He is something to aspire too.
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I created a book displaying his art. I created it from scratch and on the front and back cover I tried to mimic his style of art whilst putting tasing paper to give a transparency and unique texture.
